“When I first hired Will it was for a one-time project: to help me implement StoryBrand principles into a website revision. However, now that I’ve experienced the wealth of experience and innovation he brings to marketing projects, he has become an invaluable part of my team.”
Coaching
We all want to see our businesses thrive. Yet at times it can be difficult to know if we are taking the right next steps, using the right message, or even heading the right direction. Regular coaching gives you real feedback, unique insights, and tangible next steps to ensure you are moving forward.
Clients use their coaching sessions to address:
Messaging strategy
Content review
Fundraising training
Strategic planning
and more…
Each coaching session is 60-90 minutes and conducted via Zoom. While single coaching sessions are available, you can receive a discount when scheduling 4 or more sessions. Sessions are typically held 1-2 times a month to ensure regular feedback and progress.
Every business is unique, therefore each coaching package is customized to meet your goals and measure your progress along the way.
Copywriting
If there’s one thing we all know, it’s that the words we use matter. Too many companies waste an enormous amount of marketing dollars on words and a message that just does not connect.
Professional copywriting brings your message to life by positioning your business in a compelling and clear manner.
Copywriting can help you maximize your:
Website
Email campaigns
Social media posts
Sales letters
Fundraising
Keynote presentations
and more…
“We observed four things about Will in our GREAT experience with his services. He is dedicated, proficient, reliable, and gifted! Will went above and beyond what we were hoping to resolve in clarifying our message. We hope to work with him again, it was a pleasure!”
“Will did an amazing job creating our StoryBrand and website. He gave our brand a voice that speaks directly to our customers which has translated to increased sales and customer loyalty. I’d highly recommend Will and the invaluable services he provides.”
Websites
Your website is your 24/7 sales team. Far too often businesses discover that their website is working against them instead of for them. Maximize your website by ensuring that your message is clear, your design is appealing, and your customer is the hero of the story you are telling.
Websites can be the thorn in the side of nearly every business. Too often the site is on a platform that is hard to use, the information becomes outdated, and the cost to maintain the site is unreasonably high.
If you’re tired of struggling against your website, let’s work together to get your online presence maximized.
Website services can include:
Copywriting
Layout
Design
Maintenance
and more…
Here’s the important part:
Everything I build is easy for you to use
There are never mandatory or unexpected maintenance fees
I eliminate the need to use professional coding
Every website project is built to fit your needs so you only pay for what you need
Your site will do more than just look good, it will be designed and written to help your business grow
Marketing Assessment
You’ve got a website, some emails, and maybe some additional marketing tools launched. Your message is getting out there and customers are engaged.
However, despite your best efforts, questions can often remain like:
Is this actually working?
How can I convert more customers?
Am I missing anything?
What should I be looking for?
Where can I grow my reach?
What are the next steps to improve my results?
A marketing assessment gives you expert review of your existing marketing materials and a report with suggested changes, next steps, and areas of potential growth.
Get access to the StoryBrand Marketing Assessment to complete your assessment today. Once your assessment is complete you will receive a PDF summary of the recommendations and next steps.
“I LOVED working with Will. He so helpful and kind. He took the time to understand our organization and gave us incredible feedback into our marketing efforts. I would recommend him to everyone needing help figuring out their messaging.”
“Will was very helpful and personable, waking me through the steps with good questions and an encouraging demeanor. I really felt that he “got” me and was on my team. I think he’s really good at helping people develop their Brandscript. Very thankful for him!”
Brand Messaging
You have a great business with incredible products or services. The challenge is you need a message that connects to your customers. You need them to see how your business helps them thrive in life and solves their problems.
Developing your Brand Message can be difficult, especially when you are engrossed in the work of leading your company. The solution? Develop your Brand Message with me, using the power of the StoryBrand Framework.
We’ll develop your effective message so that:
Your company is understood and known
Your customer sees how you can help them
You can implement your message across all the areas you use to communicate
You can easily answer the question: “what do you do?”
Your customer knows how to engage with your products or services
You have a repeatable framework that makes your message clear
We’ll schedule a time to review your goals, learn more about your business, discuss your customer experience, and dive into your existing messaging content. After gathering droves of information, I’ll draft a message that is sent to an extended network of marketing professionals to provide valuable feedback. Once we have your first draft compiled, we’ll review it together, make necessary changes, and deliver your Brand Message framework.
In the end, you will receive a multi-page PDF with your message aligned in seven parts (each part is clearly explained and identified), your elevator pitch or One Liner, and recommended next steps for implementing your clarified brand message.
Monthly Messaging Mastermind Group
Every business leader needs a group to process new ideas, discover current approaches, and bring content for the group to review. Finally you can join a group of leaders seeking to communicate clearly and grow their businesses.
When you join the Monthly Messaging Mastermind you can:
Engage in peer brainstorming
Bring challenges or stretch your ideas
Get valuable feedback
Learn the latest emphasis in messaging
Be accountable to achieving your goals
Create the success you’ve desired
You’ll gain access to our group site, the monthly call (60 mins), and a monthly messaging or marketing insight video.
Groups are limited to six leaders and cost $50/month. When you sign up you join with a 3 month commitment and will have the opportunity to extend.
“Will asked good questions to get a sense of our needs and then listened carefully to our responses in order to help us hone a strategy for our design. His flexibility, attentiveness, and professionalism helped us develop a product we are proud of and excited to share with others!”
Looking for something unique?
Custom designed packages and services are available upon request.
Schedule a consultation and we’ll discuss your goals, ensure we gather the right resources,
and create a plan to get you where you need to be.